En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan...
En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan...
La teoría económica clásica ha considerado el comportamiento irracional como irrelevante en su ámbito de investigación. Sin embargo, la evidencia indica que el ser humano no actúa siempre guiado por criterios raci...
Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans...
An essential new editionârevised and updated from cover to coverâof one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
"If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read."â...
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humansâpredictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to brin...
From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge , Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural econ...
This book offers a definitive and wide-ranging overview of developments in behavioral finance over the past ten years. In 1993, the first volume provided the standard reference to this new approach in finance--an approach that, as editor Richard Thaler...