Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value,...
The Great War continues to fascinate more than 100 years after its outbreak. There is an abiding fascination in the uniform and equipment of the British Great War soldier. What was it like to wear? What were puttees? What does a gas mask look like? How...
For those living in Britain between 1939 and 1945, the war was an ever-present reality. Huge numbers of objects relating to the war effort at home were manufactured and became commonplace in homes up and down the land. This work talks about this issue....
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporat...
The Key to Earth History introduces students to the basic tools used by geologists to reconstruct the Earth's history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600...