Libros de Geoffrey A. Moore

Zone To Win

• 174 páginas
• Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he...

Crossing The Chasm, 3rd Edition

• 288 páginas
• In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early...

Inside The Tornado

• 272 páginas
• In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with...

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