Libros de Gary Armstrong

Principios De Marketing

• 766 páginas

Marketinaren Oinarriak

• 908 páginas
• Marketina oso alor garrantzitsua da gaur egun. Diziplina dinamikoa eta zirraragarria da, gai ugari hartzen dituena: bezeroekin harreman errentagarriak kudeatzea, merkatuak eta kontsumitzaileak ulertzea, marketin-mixaren lau elementuetan erabakiak hartzea,...

Principios De Marketing

• 880 páginas
• Cómo crear valor para el cliente y para la empresa empleando tanto las herramientas tradicionales del márketing como las nuevas y entendiendo que la creación de valor no se circunscribe únicamente al departamento de márk...

Armstrong: Marketing An Introduction_p4

Entering The Field: New Perspectives On World Football

• 328 páginas
• As the 1994 World Cup Finals in the United States clearly demonstrated, football is the quintessential global game. One of the world's most popular arenas for the expression of conflict and emotion, it is virtually unparalleled as a site for cultural...

Football In Africa

• 301 páginas
• This groundbreaking collection provides the first detailed social analysis of football within Africa. The book features case-study essays that draw heavily on detailed fieldwork to examine the distinctive football cultures that have grown up in African...

Football Hooligans

• 320 páginas
• This book examines how groups of young male fans come to be defined and identified as football `hooligans and challenges the assumption that violence is wholly central to the match-day experience for these supporters. Rather, the creation of identity is...