Libros de Gary Armstrong

Principios De Marketing

• 766 páginas

Marketinaren Oinarriak

• 908 páginas
• Marketina oso alor garrantzitsua da gaur egun. Diziplina dinamikoa eta zirraragarria da, gai ugari hartzen dituena: bezeroekin harreman errentagarriak kudeatzea, merkatuak eta kontsumitzaileak ulertzea, marketin-mixaren lau elementuetan erabakiak hartzea,...

Introducción Al Marketing

• 504 páginas
• El texto lo van a adaptar los coordinadores de la asignatura de Marketing en ESIC, María Jesús Merino y José María Juan para conseguir un texto a la medida de los planes de estudio de los nuevos Grados.

Principios De Marketing

• 880 páginas
• Cómo crear valor para el cliente y para la empresa empleando tanto las herramientas tradicionales del márketing como las nuevas y entendiendo que la creación de valor no se circunscribe únicamente al departamento de márk...

Armstrong: Marketing An Introduction_p4

Power Plays: The Projection Of Hard And Soft Power In Sport

• Sources of power in political processes are often reduced to the dualism of 'hard' and 'soft'..

Entering The Field: New Perspectives On World Football

• As the 1994 World Cup Finals in the United States clearly demonstrated, football is the..

Football In Africa

• 301 páginas
• This groundbreaking collection provides the first detailed social analysis of football within Africa. The book features case-study essays that draw heavily on detailed fieldwork to examine the distinctive football cultures that have grown up in African...

The Scientific Metaphysics Of C.s. Peirce

• Charles S. Peirce (1839-1914) was, perhaps, first and foremost a practising or experimental..

Football Hooligans

• 320 páginas
• Examines how groups of young male fans come to be identified as football 'hooligans, and challenges the assumption that violence is wholly central to the match-day experience for these supporters. This book is for undergraduates of social anthropology,...