The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth's resources are infinite. The key to change, says Don...
If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's...
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design...
Every time we encounter an object, our reaction is determined not only by how well it works, but by how good it looks to us, and by the self-image, loyalty and even nostalgia it evokes in us.
Why are we so often disoriented when we come up from the subway? Do we really walk in circles when we lose our bearings in the wilderness? How -- and why -- do we get lost at all?