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Libros de David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, And Clarity
- In this long-awaited book from the world's premier brand expert and author of the seminal work..
29,02€27,57€
Marken Erfolgreich Gestalten
- Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker..
64,33€61,12€
Strategisches Markt-management
- 365 páginas
- Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt...
76,63€72,80€
Brand Leadership
- A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares...
20,64€19,61€
Building Strong Brands
- As industries turn increasingly hostile, it is clear that strong brand-building skills are needed..
33,85€32,16€66,73€63,39€
Brand Relevance
- 400 páginas
- Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how...
31,87€30,27€
Strategic Market Management
- 368 páginas
- "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK...
68,97€65,52€
From Fargo To The World Of Brands
- 393 páginas
- David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in mark...
24,97€23,72€
Developing Business Strategies
- 352 páginas
- "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
65,77€62,48€