Una buena idea puede cambiarlo todo. Si quieres tener ideas pode-rosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, comprado-res, hijos, lectores o alumnos, Ideas que pegan es tu libro....
Más vale malo conocido que bueno por conocer. Éste es uno de nuestros dichos más populares. ¿Padecemos una resistencia natural al cambio? ¿Por qué nos oponemos a cualquier modificación de nuestra rutina...
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usâand how we can learn to create such extraordinary moments in our life and work.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usâand how we can learn to create such extraordinary moments in our life and work.
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains. Psychologists have discovered that our minds are ruled by two different systems--the...
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind...
Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true- urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with...
The goal of this volume is to explore the social and political dynamics of rumor and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violen...