Libros de Al Ries

Marketing De Guerra (cassette)

Positioning: The Battle For Your Mind

• 274 páginas
• --Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager" .."Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very...

22 Immutable Laws Of Branding, The

• 272 páginas
• Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combi...

Focus

• 320 páginas
• What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends...

The 22 Immutable Laws Of Marketing

• 160 páginas
• Flora MacDonald never sought the fame that her contemporaries and history bestowed on her. She seldom spoke of the journey over the sea to Skye with Bonnie Prince Charlie and rarely used her popularity to benefit herself during her hard life. Because of...