Libros de Philip Kotler

Consumer Neuroscience

• A comprehensive introduction to using the tools and techniques of neuroscience to understand..

El Marketing En Redes Sociales: Un Enfoque Práctico.

• 280 páginas
• La nueva edición actualizada y ampliada de este best seller mundial - elegido por Bookauthority como uno de los mejores libros de marketing y publicidad del mundo y utilizado por académicos, profesionales y prestigiosas universidades como...

Kellogg On Marketing

• 432 páginas
• From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt...

Marketing Management.(16ed)

Marketing 5.0: Technology For Humanity

• 224 páginas
• In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference...

H2h Marketing

• 267 páginas
• In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

Principles Of Marketing

• 689 páginas

Advancing The Common Good

• In Advancing the Common Good, stories of prominent reformers fighting for the Common..

The Quintessence Of Strategic Management

• 113 páginas
• This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact....

Marketing 4.0: From Products To Customers To The Human Spirit

• 208 páginas
• Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscap...

Marketing For Competitiveness

• Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesse...

Transformational Sales

• 162 páginas
• ?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding...

Democracy In Decline

• An examination by the 'father of modern marketing' into how well a long cherished product..

Kotler On Marketing: How To Create, Win, And Dominate Markets

• Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million..

Winning At Innovation

Ingredient Branding

• 393 páginas
• An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve...

Winning Global Markets: How Businesses Invest And Prosper In The World's High-growth Cities

• A new marketing paradigm focuses on the concentrated economic power of 600 global cities...

According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions

• 168 páginas
• "If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom...

Strategic Marketing For Non-profit Organisations

• 470 páginas
• This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Good Works!

• 288 páginas
• Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader busines...