Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading...
El autor de Services Marketing: People, Technology, Strategy (Ninth Edition), con isbn 978-1-944659-82-0, es Jochen Wirtz, esta publicación tiene seiscientas ochenta y cuatro páginas.
El autor de Services Marketing: People, Technology, Strategy (Ninth Edition), con isbn 978-1-944659-82-0, es Jochen Wirtz, esta publicación tiene seiscientas ochenta y cuatro páginas.
Otros libros de Wirtz, Jochen son Intelligent Automation, Building A World Class Service Organization (assessment Tool), Service Quality And Productivity Management, Designing Complaint Handling And Service Recovery Strategies, Managing Customer Relationships And Building Loyalty, Managing People For Service Advantage, Crafting The Service Environment y Balancing Capacity And Demand In Service Operations. Ver su bibliografía.