- David Stuart, co-founder of The Partners, co-author of 'A Smile In The Mind' Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'' - Steve Harrington, director of strategy and operations, Hewlett-Packard. 'The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.' - Brian Collins, executive creative director, Ogilvy & Mather Worldwide.

Ahorra Con Agapea
"Compra "The Brand Gap" junto a "Hipatia de Alejandría":

Por solo 36.13 € Gastos de envío gratis^**