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Economía > Management (general)

Telling Training's Story
Brinkerhoff (Editorial McGraw-Hill)
Precio:27,96 € ($38,12)
200 páginas.
ISBN: 1576751864. ISBN-13: 9781576751862
1ª edición (01/03/2006).
Entrega: 5 a 7 días contra reembolso por agencia urgente*


No matter how much trainers believe that their work is valuable, clients will always want solid, objective evidence that the training they're spending good money on is effective. "Telling Training's Story provides the tools to do just that, allowing anyone to measure a training regime's effectiveness and prove it to customers. The book's central tool is the Success Case Method (SCM), and although the SCM is rigorous enough to convince even the harshest skeptic, it's also easy to understand. The book first explains how the SCM works, and then lays out a five-step plan that shows how to perform an SCM evaluation. Later chapters elaborate on the SCM process, providing in-depth instructions and guidelines. There are also four case studies that show how SCM evaluations were performed by global organizations. Filled with examples and checklists, "Telling Training's Story levels the playing field by granting trainers the ability to prove what they know in their heart -- training works.

ÍNDICE

  • Preface
  • 1. Making the Case for Training Impact
  • 2. Step-by-step: How the Success Case Method Works
  • 3. Success Case Method Strategy: Using Evaluation to Build Organisational Learning Savvy
  • 4. Using Impact Models to Define Expectations for Results
  • 5. Forging a Workable Evaluation Plan
  • 6. Fishing for Success: the Success Case Survey
  • 7. Sorting the Catch: Successes, Non¿Successes, and Near-Misses
  • 8. Getting the Stories Straight: the Success Case Interview
  • 9. Going Forward from the Data: Success Case Conclusions Case Examples
  • 10. Applying the Success Case Method to Sales Training at Grundfos in Europe and Around the Globe (Conny Bauer)
  • 11. Applying the Success Case Method to Leadership Development and Coaching at Coffee Bean and Tea Leaf, Inc. (Scott Blanchard and Dennis Dressler)
  • 12. Applying the Success Case Method to Executive Development at Allstate, Inc. (Tim Mooney and Debbie Kuby)
  • 13. Applying the Success Case Method to Technical Training at Hewlett-Packard (Cheryl Brogan and Carmie Boutin)

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    *Para península. Tiempo estimado para días laborables