'A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success.' --Piers Dickinson, Global Internet Marketing Manager, BP

'Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing program--the strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program. You have to read it to appreciate it!' --Cynthia Donlevy, Web Marketing & Strategy, Cisco Systems, Inc.

'Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. 'Search Engine Marketing Inc.: Driving Search Traffic to Your Company' s Web Site' is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject. I started reading Chapter 10, 'Get Your Site Indexed,' and haven' t really put it down since. It is a wonderfully well-written and detailed reference that you will come back to again and again to get more out of your SEO efforts. From price engines to paid placement, Chapter 14, 'Optimize Your Paid Search Program,' covers everything you need to know about paid search. I have yet to come across a more useful book for SEM pros. From budgeting to bid strategy and optimization, Mike and Bill take you through the steps to create successful paid search campaigns. Whether you are just starting out in paid search or are already a power player, you will learnsomething new from this book.'--David Cook, Search Marketing Manager, Buy.com

'This book has no silver bullets or snake-oil potions that will magically propel your site to the top of every search engine. What it offers instead, is the most comprehensive, well-thought-out, an

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