Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

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Chapter 1 Introduction

Chapter 2 Development Processes and Organizations

Chapter 3 Product Planning

Chapter 4 Identifying Customer Needs

Chapter 5 Product Specifications

Appendix Concept -Scoring Matrix Example

Chapter 6 Concept Generation

Chapter 7 Concept Selection

Appendix A Concept-Screening Matrix Example

Appendix B Concept-Scoring Matrix Example

Chapter 8 Concept Testing

Appendix Estimating Market Sizes

Chapter 9 Product Architecture

Chapter 10 Industrial Design

Chapter 11 Design for Manufacturing

Appendix A Material Costs

Appendix B Component Manufacturing Costs

Appendix C Assembly Costs

Appendix D Cost Structures

Chapter 12 Prototyping

Chapter 13 Robust Design

Appendix Orthogonal Arrays

Chapter 14 Patents and Intellectual Property

Appendix A Trademarks

Appendix B Advice to Individual Inventors

Chapter 15 Product Development Economics

Appendix A Time Value of Money and the Net Present Value Technique

Appendix B Modeling Uncertain Cash Flow Using Net Present Value Analysis

Chapter 16 Managing Projects

Appendix Design Structure Matrix Example