Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

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1 Introduction
2 Development Processes and Organizatio
3 Product Planning
4 Identifying Customer Needs
5 Product Specifications
6 Concept Generation
7 Concept Selection
8 Concept Testing
9 Product Architecture
10 Industrial Design
11 Design for Manufacturing
12 Prototyping
13 Robust Design
14 Patents and Intellectual Property
15 Product Development Economics
16 Managing Projects