Graphic designers are continually challenged to find new ways to lend impact and interest to their work. The special printing methods collected in Printing Effects are employed to great effect in book and product design in innovative and exciting ways. Colors, gloss, and texture all add visual and tactile appeal to products, packaging and print designs. Look and feel has never been more important to the success of a product or campaign. Printing Effects encourages designers to experiment with unusual printing methods and techniques and challenges them to think beyond the computer screen and into the dimension of the realm of the senses. Presenting the actual techniques featured in the book allowing readers to touch each page, allowing them access to the haptic quality of the finished products.

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