Learn the Plays

Make Your Move

• Build an IKEA-style global brand the way Ingvar Kamprad does
• Use Hans Straberg's tactics at Electrolux to sweep in profits
• Bank on thinking locally like Citigroup's Steven Freiberg
• Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Leadership Power Plays

Strategy Power Plays

Game On.

Visit businessweek.com/powerplays

• Features case studies from Coca-Cola, Nike, Toyota, Linux, ESPN, and other marketing leaders.

Tabla de Contenidos

Introduction by Stephen J. Adler, Editor-In-Chief, Businessweek

1) George Bodenheimer: In the ESPN Zone

2) James Owens: Caterpillar Sinks Its Claws into Services

3) Steven Freiberg: Thinking Locally at Citigroup

4) Paul Otellini: Inside Intel

5) Hans Straberg: Electrolux Cleans Up

6) The Albrecht Brothers: Aldi and Trader Joe's Challenge to Wal-Mart

7) Anne Livermore: Hewlett-Packard's Ultimate Team Player

8) Harlan Weisman: Reinventing How Johnson & Johnson Invents

9) Judy McGrath: Keeping MTV Cool

10) Ingvar Kamprad: How IKEA Became a Global Cult Brand

11) Jeff Immelt: Demanding More Risk and Innovation From GE

12) Marissa Mayer: Managing Google's Idea Factory

13) Steve Jobs: Apple's Visionary Is Shaking Up Disney

14) Jim McNerney: 3M's Rising Star Revs Up Innovation

15) Russell Simmons: From Hip-Hop to Mainstream

Trends: Reaching an Audience of One

Sources

Contributors

Index

Biografía autor/es

BusinessWeek
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide