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LEADING CHANGE,96 01/ED

  • KOTTER
  • Editorial McGraw-Hill
  • ISBN: 0875847471 ISBN-13: 9780875847474
  • (22/10/1996)
  • Entrega de 5 a 7 días contra reembolso por agencia urgente*
    • 25,44€ ($34,55)
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In Leading Change, John Kotter examines the efforts of more than 100 companies to remake themselves into better competitors. He identifies the most common mistakes leaders and managers make in attempting to create change and offers an eight-step process to overcome the obstacles and carry out the firm's agenda: establishing a greater sense of urgency, creating the guiding coalition, developing a vision and strategy, communicating the change vision, empowering others to act, creating short-term wins, consolidating gains and producing even more change, and institutionalizing new approaches in the future. This highly personal book reveals what John Kotter has seen, heard, experienced, and concluded in 25 years of working with companies to create lasting transformation.

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Part I The Change Problem and Its Solution
1 Transforming Organizations: Why Firms Fail
2 Successful Change and the Force that Drives It
Part II The Eight-Stage Process
3 Establishing a Sense of Urgency
4 Creating the Guiding Coalition
5 Developing a Vision and Strategy
6 Communicating the Change Vision
7 Empowering Employees for Broad-Based Action
8 Generating Short-Term Wins
9 Consolidating Gains and Producing More Change
10 Anchoring New Approaches in the Culture
Part III Implications for the Twenty-first Century
11 The Organization of the Future
12 Leadership and the Lifelong Learning


 

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