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Introducing Communication Theory: Analysis and Application with PowerWeb

  • West, Richard L.; Turner, Lynn H.
  • Mcgraw-Hill Publ.Comp.
  • 565 páginas
  • Idioma: Inglés
  • ISBN: 0073252190 ISBN-13: 9780073252193
  • 3º edición (02/2006)
  • Entrega de 5 a 7 días contra reembolso por agencia urgente*
    • 90,3€ ($122,67)
 
 


This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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Preface
Part One. Setting the Stage
Chapter 1. What Is Communication?
Chapter 2. Framing Our Past and Present
Chapter 3. Thinking About Theory
Chapter 4. Understanding the Research Process
Part Two. Understanding the Dialogue
THE SELF AND MESSAGES
Chapter 5. Symbolic Interaction Theory
Chapter 6. Coordinated Management of Meaning
Chapter 7. Cognitive Dissonance Theory
Chapter 8. Expectancy Violations Theory
RELATIONSHIP DEVELOPMENT
Chapter 9. Uncertainty Reduction Theory
Chapter 10. Social Penetration Theory
Chapter 11. Social Exchange Theory
Chapter 12. Relational Dialectics Theory
Chapter 13. Communication Privacy Management Theory
GROUPS AND ORGANIZATIONS
Chapter 14. Groupthink
Chapter 15. Adaptive Structuration Theory
Chapter 16. Organizational Culture Theory
Chapter 17. Organizational Information Theory
THE PUBLIC
Chapter 18. The Rhetoric
Chapter 19. Dramatism
Chapter 20. The Narrative Paradigm
Chapter 21. Cultural Studies
THE MEDIA
Chapter 22. Cultivation Analysis
Chapter 23. Uses and Gratifications Theory
Chapter 24. Spiral of Silence Theory
Chapter 25. Media Ecology Theory
CULTURE AND DIVERSITY
Chapter 26. Face-Negotiation Theory
Chapter 27. Standpoint Theory
Chapter 28. Muted Group Theory
Chapter 29. Communication Accommodation Theory
Part Three: Casting New Directions
Chapter 30. Moving in New Directions
Appendix: Defining Communication Theories


 

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