? Assess your current situation ? Understand your opportunities and threats ? Understand your strategic options ? Implement your plans ? Measure and evaluate your performance.

Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporation?s competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.

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1. Planning and executing strategy 2. Manage strategically 3. Follow the logic 4. Assess your readiness 5. Plan to plan 6. Define your business 7. Assess your situation 8. Understand your model 9. Know your market 10. Assess the terrain 11. Understand opportunities and threats 12. Set feasible goals 13. Strategize for goals 14. Set priorities 15. Pursue your purpose 16. Follow your mission 17. Write the business plan 18. Write the annual plan 19. Get the right people 20. Obtain commitment 21. Align with strategy 22. Work across functions 23. Execute with discipline 24. Monitor and improve 25. Learn, change, institutionalize