
Gain the competitive edge as you: *Plan for marketing success with Roger's easy-to-use worksheets and templates *Craft compelling messages that engage your reader's full attention *Master basic design principles and exploit the power of color, type, and graphics like the pros *Learn insider techniques that make your marketing materials credible, recognizable, and reusable *Choose the most effective medium and distribution method to match your needs and budget Companion Web site includes: *Copywriting and design resources *Downloadable worksheets and templates *Numerous examples of effective design



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