This book isn't designed to be just another theoretical text on statistics or data mining. Instead, it's aimed at DBAs, database administrators, who want to buttress their understanding of statistics to support data mining and customer relationship management analytics, and who want to use SQL, Structured Query Language.

Each chapter is independent and self-contained with examples that are tailored to business applications. Each analysis technique will be expressed in a mathematical format that lends itself to coding either as a database query or as a Visual Basic procedure using SQL.

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