Like every Missing Manual, you can count on Creating Web
Sites: The Missing Manual to be entertaining and insightful
and complete with all the vital information, clear-headed
advice, and detailed instructions you need to master the
task at hand. Author Matthew MacDonald teaches you the
fundamentals of creating, maintaining, and updating an
effective, attractive, and visitor-friendly web site--from
scratch or from an existing site that's a little too simple
or flat for your liking.

Creating Web Sites: The Missing Manual doesn't only cover
how to create a well-designed, appealing, smart web site
that is thoroughly up to date and brimming with the latest
features. It also covers why it's worth the effort by
explaining the rationale for creating a site in the first
place and discussing what makes a given web site
particularly aesthetic, dynamic, and powerful. It further
helps you determine your needs and goals and make well
informed design and content decisions.

Creating Web Sites: The Missing Manual includes a basic
primer on HTML, working with JavaScript, and incorporating
services like Paypal's shopping cart, Amazon's associate
program, and Google AdSense and AdWords. It delivers
advanced tricks for formatting, graphics, audio and video,
as well as Flash animation and dynamic content. And you'll
learn how to identify and connect with your site's audience
through forms, forums, meta tags, and search engines.