Thompson, Strickland and Gambles¿, Crafting and Executing Strategy, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, Crafting and Executing Strategy includes a case line-up that will spark student interest and generate lively classroom discussions.

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Part I: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company¿s External Environment Chapter 4: Evaluating a Company¿s Resources and Competitiveness

Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy¿Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility

Section D: Executing the Strategy Chapter 11: Building Resource Strengths and Organizational Capabilities Chapter 12: Striving for Operating Excellence Chapter 13: Corporate Culture and Leadership

Part II: Cases in Crafting and Executing Strategy

Section A: Crafting Strategy in Single-Business Companies

Section B: Crafting Strategy in Diversified Companies

Section C: Implementing and Executing Strategy

Section D: Strategy, Ethics and Social Responsibility