CRM is six billion dollar industry¿it is of primary interest to mid-to large-sized corporations, and the audience includes IT managers, CEOs, COOs, CTOs, and CFOs
Part of Osborne¿s exciting and successful Computer World¿Books for IT Leaders series
Unique approach¿written in functional, results-oriented language appropriate for the technical audience as well as for corporate decision-makers
Boes beyond technology¿covers an entire range of policies, services, and practices, and software solutions
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