Business and Administrative Communication

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker¿s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students¿ careers. Kitty Locker¿s text also conveys the best possible advice to students through its research base; the author¿s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings ¿ the BComm Skill Booster, PowerWeb ¿ round out the learning experience with Business and Administrative Communication

I. The Building Blocks of Effective Messages Chapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, and Revising Chapter 6. Designing Documents and Screens

II. Letters and Memos Chapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive Messages Chapter 10. Sales, Fund-Raising, and Promotional Messages

III. Interpersonal Communication Chapter 11. Communicating Across Cultures Chapter 12. Working and Writing in Groups

IV. Reports Chapter 13. Planning, Proposing, and Researching Reports Chapter 14. Analyzing Information and Writing Reports Chapter 15. Using Graphs and Other Visuals Chapter 16. Making Oral Presentations

V. Job Hunting Chapter 17. Resumes Chapter 18. Job Application Letters Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers

Appendixes

A. Formats for Letters, Memos and E-Mail Messages

B. Writing Correctly

C. Making and Communicating Meaning

D. Crafting Logical Arguments