Ahorra Con Agapea
"Compra "A Technique for producing ideas" junto a "Hipatia de Alejandría":

Por solo 21.82 € Gastos de envío gratis^**

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.