This book is primarily aimed at intermediate PHP 5 and MySQL developers willing to learn how to develop quality E-commerce sites. This book is also appropriate for programmers experienced with other web development technologies like ASP.NET or Java, who learn best by example, and want to experience PHP/MySQL development techniques first hand or who need to refer to a quick documentation for a fully developed E-commerce website.
This book shows you how to build a site in three phases. The first phase puts the site live on the web, with an attractive interface and fully searchable product catalog. You can start receiving orders right away, using PayPal's service to handle the shopping cart, checkout, and payment. The second phase adds facilities to increase sales through cross selling and upselling, enhanced customer service, and a better shopping experience. Along the way you'll build your own shopping basket and checkout, but continue to use PayPal for credit card processing. In the third phase, to reduce costs, you'll find out how to automate order processing, and carry out your own credit card transactions through Verisign PayFlow Pro, and learn how to integrate with other systems using XML Web Services.
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